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Wedding Services: How to improve your digital profile

In a competitive wedding services market, it is a requirement to have an impressive digital profile. You will need the following tips for making your digital profile impactful.

Wedding Services: How to improve your digital profile?

(Photo Credits: WedAbout)

Do you want to know what leaves a positive impact on your wedding customers? It is only a matter of seconds before they approve or reject your wedding services. This selection process is based on aesthetics and content that you have shared with them. With the following tips, you can make your digital profile work for you.

1. Understand the importance of your digital profile

Your digital profile gives your wedding customer an idea that you exist and are able to fulfill their needs. However, some wedding customers may not know exactly what they want. In such cases, they draw ideas from the options you provide.

2. Understand your target customers

A North-Indian wedding customer may not have the same requirements as a South-Indian wedding customer. Your wedding services should cater to the needs of your target customers.

3. Show your unique value

Your unique value differentiates you from others in the wedding services market. It should be something that sticks in your customer’s mind. It will help you get a one-on-one meeting with your wedding customer.

4. Get testimonials

Positive recommendations from your wedding customers must be showcased. It will make your profile appear authentic and reliable. Showcase them to the world and grow your wedding services business.

5. Use great photos and videos

Your wedding customers may not like what they see in bad quality pictures. Shifting to professional photos will give better results. If possible, take help from a professional wedding photographer.

6. Show your best work whenever you can

Your high-profile wedding customers can be celebrities, sportspersons, political leaders, corporate leaders etc. For your premium wedding customer, it will make you look dependable. For others, it will make your wedding services appear costly. So, showcase right things to the right wedding customers.

7. Keep updating your profile

Update your profile at regular intervals and follow ongoing trends. Your digital profile should showcase the new additions to your wedding services. For example, if you have extended your services to outside India, convey it to your wedding customers.  

8. Invest your resources in brand development

You should invest in building your profile to a level that it is easily recognizable. You should add a logo and a tagline to your digital profile.

9. Be accessible to your wedding customers

Your profile should have your contact details so that a wedding customer can reach you. You should mention a dedicated and a backup phone number, email, WhatsApp etc. You should be ready to respond at all times. Encourage use of tools like voicemail, Skype, Facetime etc.

10. Be charitable or socially responsible

Corporate social responsibility showcases your good side. For example, we promote Clean India, we don’t promote child-labor etc. can help in connecting with your wedding customers who also share the same values.

11. Comply with the industry laws

Convey to your wedding customers that you are following the industry standards and the rule of the land. It leaves a good impact. However, breaking a law can tarnish your wedding company’s image. Your wedding customers need an assurance that they are dealing with the right people.

12. Be consistent online and offline

You can’t overcommit and underdeliver as it will not leave a good impact on the wedding customers. The consistency in your online appearance and your offline capabilities will be appreciated by all.

How WedAbout can help you with your digital profile?

WedAbout is a digital wedding services platform where we assist our customers in finding a solution for their wedding requirements. With a customer-centric ideology, we handhold our wedding customers in meeting the right vendor partners. We showcase them the experience, USP, reasonable price points of our vendor partners. If your profile has what our wedding customers need, we can share it with them.

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Chitransha Chauhan

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