(Photo Credits: WedAbout)
Do you want to know what leaves a positive impact on your wedding customers? It is only a matter of seconds before they approve or reject your wedding services. This selection process is based on aesthetics and content that you have shared with them. With the following tips, you can make your digital profile work for you.
Your digital profile gives your wedding customer an idea that you exist and are able to fulfill their needs. However, some wedding customers may not know exactly what they want. In such cases, they draw ideas from the options you provide.
A North-Indian wedding customer may not have the same requirements as a South-Indian wedding customer. Your wedding services should cater to the needs of your target customers.
Your unique value differentiates you from others in the wedding services market. It should be something that sticks in your customer’s mind. It will help you get a one-on-one meeting with your wedding customer.
Positive recommendations from your wedding customers must be showcased. It will make your profile appear authentic and reliable. Showcase them to the world and grow your wedding services business.
Your wedding customers may not like what they see in bad quality pictures. Shifting to professional photos will give better results. If possible, take help from a professional wedding photographer.
Your high-profile wedding customers can be celebrities, sportspersons, political leaders, corporate leaders etc. For your premium wedding customer, it will make you look dependable. For others, it will make your wedding services appear costly. So, showcase right things to the right wedding customers.
Update your profile at regular intervals and follow ongoing trends. Your digital profile should showcase the new additions to your wedding services. For example, if you have extended your services to outside India, convey it to your wedding customers.
You should invest in building your profile to a level that it is easily recognizable. You should add a logo and a tagline to your digital profile.
Your profile should have your contact details so that a wedding customer can reach you. You should mention a dedicated and a backup phone number, email, WhatsApp etc. You should be ready to respond at all times. Encourage use of tools like voicemail, Skype, Facetime etc.
Corporate social responsibility showcases your good side. For example, we promote Clean India, we don’t promote child-labor etc. can help in connecting with your wedding customers who also share the same values.
Convey to your wedding customers that you are following the industry standards and the rule of the land. It leaves a good impact. However, breaking a law can tarnish your wedding company’s image. Your wedding customers need an assurance that they are dealing with the right people.
You can’t overcommit and underdeliver as it will not leave a good impact on the wedding customers. The consistency in your online appearance and your offline capabilities will be appreciated by all.
WedAbout is a digital wedding services platform where we assist our customers in finding a solution for their wedding requirements. With a customer-centric ideology, we handhold our wedding customers in meeting the right vendor partners. We showcase them the experience, USP, reasonable price points of our vendor partners. If your profile has what our wedding customers need, we can share it with them.